Branding, Logo design, Graphic package

Design team: Nadav Shtreimer

Mojo restaurant is a mythological asian restaurant is Israel All dishes are based on fresh products produced in the kitchen every morning using the highest quality raw materials. Mojo uses only fresh fish, make the noodles themselves, and make all the dim Sam dishes and desserts by hand. After more than a decade of business, the restaurant is expanding and opening a subsidiary that will serve quality Asian food for deliveries and takeaways.

The new chain of restaurants “Mojo San” will maintain the high quality of the original restaurant, but in a light and everyday atmosphere that could be duplicated nationwide. . The dishes that will be served in the new restaurant – sushi, noodles, meat and vegetarian dishes, for a wide target audience looking for fast, quality and delicious culinary options. The work stations will expose the customer to the processes of preparing various types of noodles.

In an artisanal method, cutting fresh fish for the sushi department, preparation processes. An Asian chain that presents Asian street food in one place and level. High and high quality accuracy While maintaining an up-to-date and slightly sophisticated experience that pushes the boundaries The familiar Asian cuisine. In addition to the world of raw materials and familiar dishes of Asian cuisine In Israel, which for many years highlights the worlds of sushi and wok, Mojosan adds a new layer to the story, the Asian “bakery” world, less so familiar to customers in Israel.

In the branding process we were inspired by contemporary Japanese worlds and created a story that tells situations in everyday life in the hustle and bustle of the city, combining small moments of humor and truth in an authentic culinary experience. The brand is built from illustrated language, in minimalist colors, the urban design combines illustrations made by ben Bueno, combining Japanese type for the different implementation of the brand. In the branding process, we were required to develop a series of packages that will convey the fast and high-quality experience, sushi packages, hot dish packages as well as delivery packages that created an innovative and enjoyable culinary experience.

Illustration: Ben Bueno

Branding, Logo design, Packaging, Website

Design team: Nadav Shtreimer, Idan Tesler

Noah is a premium arak drink, the man behind the new brand is the Israeli actor and singer Zion Baruch, in our branding process we wanted to produce a label of alcoholic beverage that will stand out from the competition in the Israeli market. Most Israeli arak brands are characterised by an authentic Mediterranean look, in the new brand we wanted to create a luxurious but contemporary and cool feeling that will also raise questions and create curiosity.

The name “Noah 12” came from the name of Zion son – Noah, the number 12 was added following the 12 filtering processes that the drink goes through.

In the design process we decided to tell the biblical story of Noah and the ark, in the original story Noah builds an ark and gathers the animals into it to avoid the flood, In our label we decided to tell the story of the futuristic Noah – the man who has to escape from Earth to space. The look of the label is done in the technique of collage in black and white, we added a delicate texture of halftone effect on the image. We have created “irrational” connections between animals, an astronaut, a whale and a planet’s space, these irrational connections of images from different worlds also express the feeling of hovering from other worlds as soon as we drink alcohol.

The label itself is printed on quality wine paper with a delicate texture, the main stain that appears in center is with a glossy selective lacquer, the color varies from product to product (between regular arak and arak with the addition of lemons).

The brand logo is embossed with a gold ring that produces a high-quality and luxurious look – and conveys a “premium” feeling. We also added “shimmering” elements of stars that are also embossed in a gold ring.

Each product has a capsule (cork) in a different color to differentiate between the products.

Branding, Logo design, Package design

Design team: Nadav Shtreimer, Sharon Targal

Branding, Logo design, Package design

Design team: Sharon Targal

PatraTriya (freshPasta in Hebrew) is a pasta boutique factory located in Jerusalem,Israel. the factory is owned by two women – Maayan and Kinneret who have been producing handmade pasta since 2010, Maayan and Kinneret produce different types of pasta, in various shapes, surprising flavours and fillings as well as a variety of meticulously handmade sauces. In our branding process we wanted to produce a new and impressive graphic language that would create a quality and unique experience for the brand. We chose to create a brand story that tells the story of two women in the worlds of making and eating pasta, we styled female figures in different poses and shapes with the interaction of pasta, pasta dishes, pasta making and more.

We chose a minimalist but warm colour language that comes from sensory and delicious culinary worlds. The characters we chose to illustrate are illustrated in different proportions that produce a contemporary yet still humorous and cool experience. The design style we have created is suitable for the brand’s target audiences – young people who order the products online only. The packaging experience in delivery creates a colorful and fun feeling for the pasta brand.

In addition, we have illustrated a series of textures from other culinary worlds that express the different components of the products – herbs, a rolling pin, tomatoes and other fresh ingredients that Maayan and Kinneret use in their products. In the design process, we also created a new logo that expresses Jerusalem classicism, and rooted and local

Branding, Packaging, Logo design, Art Direction

Design team: Nadav Shtreimer

With the significant increase in milk substitutes consumption in Israel, Tnuva (One of the largest food producers in Israel) has decided on a strategic move to build a new brand for plant based products. Our mission was to rebrand Tnuva's vegan series and give them a new visual language. The brand's design is built of values ​​such as, fun, taste and urban lifestyle. The vibe we wanted the brand to have is something different from what is already exists in the supermarkets. most of the competitors look as Milk substitutes design as "regular milk", but in our case we wanted a different experience. A combination of strong typography and strong color coding along with natural background texture combined gave us the look we wanted for Alternative.

Photography: Dror Einav

Styling: Noa Kanarek

Logo, Branding, packaging

Design team: Nadav Shtreimer, Sharon Targal

Wilde is the private label of the Vegan supplies website.

Vegan supplies is the leading trade site in Israel for vegan products.

The new brand contains various types of products: vegan burgers, meat substitute products, packaged products such as legumes, as well as sauces, cakes and spreads.

In the branding process we wanted to produce a brand that expresses quality, simplicity and humor.

We decided on one brand color – dark green, green comes from the world of nature and veganism, but we chose a dark shade that will express quality.

The logo is made up of an illustration that tells the story of a curious explorer, the researcher is the character of our brand, “goes out in search” of the best vegan products and hunts them.

Like an explorer in the African savannah, our explorer also hides behind a bush of vegan fruits and vegetables.

The logo expresses humor with a wink to the brand’s wild worlds.

On the front of the package we put a wild sticker with a changing color, on the sticker there are the different and changing products.

The packaging is made in different proportions and types – digitally printed cardboard boxes, stickers for jars that are shaped, as well as closure stickers for plastic packaging, the bags of the bulk products are made from easily biodegradable raw material. A special service of the brand offers the possibility to collect the old packaging and recycle it for the customers, this is because sustainability and the environment is one of the most important values ​​of the brand.

Branding, Logo design, Website

Design team: Michal Suday

Package Design

Design team: Nadav Shtreimer

Cafe Landwer is one of the biggest coffee roasters in Israel, dating back to the 1900's, manufacturing fresh coffee with traditional expertise. 
For the cafe landwer new coffee capsules package we've created a typography grid combining english and Hebrew type. adding luxury with gold foil print, framing each side of the package. along with a strong background color. 
The design process combines 2 main values of the brand: traditional authenticity and premium quality.

as a part of the success of the new designed, we’ve also designed Cafe Landwers various packages for coffee beans and ground espresso.

Branding, Logo design

Design team: Nadav Shtreimer, Michal Suady, Sharon Targal

The southern Arava is one of the most unique areas in israel , and holds a variety of attractions for travelers with a unique desert experiences, such as Body and mind workshops, challenging hiking trails, bike and single trails at different levels of difficulty, sunsets And spectacular sunrises.

Throughout the year there are many festivals in the southern Aarava from yoga to music performances in Timna Park.

In addition - in the Arava area there is a wide range of accommodation and accommodation sites from camping accommodation, desert khan, guest rooms in the various kibbutzim to boutique hotels.

We have created an illustrated graphic language that takes and visual inspiration from the southern arava:

The mud structures in Kibbutz Lotan, the African village in Kibbutz Ketura, the mountains that surround the desert to the rock and sand formations in Timna Park.

The graphic language we have built looks like letters of an ancient and mysterious desert language that distinguishes the southern Arava.

We have created a bank of illustrated and abstract elements that express the various experiences and activities that the region has to offer.

The illustrative language can be associated with each kibbutz or attraction separately and connect together as one language that expresses all the different content worlds of the southern prairie.

Branding, Logo design, Package design, Interior graphic

Design team: Orly Dahbash

Mezzaluna is a high-end deli, offering prepared foods, wines, cheeses, cured meats, breads and other baked goods.

Branding, Package Design, Logo Design, Art Direction

Design team: Michal Suday, Orly Dahbash

Nanobebe is revolutionary baby feeding bottle, with a variety of feeding products, targeted to the u.s market.

Strategy and copywriting: Dana Evan

Branding, Logo design, Package design

Design team: Nadav Shtreimer, Michal Suady

Total brand and package design for an Israeli winery.

Tabor winery is situated in the heart of the fertile Galilee. Its vineyards and winery lie in the foothills of Mt. Tabor - a unique location that provides a variety of soil types and a climate ideal for growing grapes.
These factors, as well as Tabor's highly skilled and dedicated team, help make Tabor wines special - wines that highlight the natural grape aromas and flavours.

The winery has always prided itself on being a winery that is attentive to its consumers and wants to give them quality and accessible wine, and most of all - a joyful experience.
From the same concept of quality of the vineyards, Tabor Winery is a member of the "Society for the Protection of Nature” ins Israel, and together created a standard of ecological vineyards,

which restore the natural balance to the vineyard environment. For 7 years, the winery has invested great efforts in restoring the natural vegetation and animals to the vineyard environment, 

in order to give the vineyards an ecological balance that is a healthy environment for growing the grapes. 

When the barn owl returned to the vineyard, the winery realised that the process was complete and the ecological balance was restored.
In honor of its 20th anniversary, Tabor Winery has decided on a facelift and refreshing the brand and the design of the labels.
 
In the rebranding process, the main task was to strengthen the visibility of the name of the winery on the packaging and its location in the hierarchy on the labels, creating a strong logo that will be the identifying mark of the winery, and will be the leading element in all the media. To this end, the winery decided on an up-to-date language that makes it easier to identify and that puts in the centre the new logo of the Tabor Winery - the barn owl, symbolising the ecological vineyards of the Tabor Winery.

Then, in order to create a clear differentiation between the varieties in order to facilitate the consumer in the changing shopping situations.

Photography: Aya ben Ezri / Liron Erel

Styling: Noa Karenek

Illustration: Itay Bekin

Branding, Packaging, Logo design, Art Direction

Design team: Michal Suday, Nadav Shtreimer

Ha’chef Halavan is one of the biggest culinary brands in israel, with a large variety of cooking and baking products. the brand was very outdated and needed a serious face-lift that would express it’s quality. the photographic language concept was all about the cooking process.

Photography: Dan Peretz / studio YA

Styling:  Nurit kariv / Rotem Nir

Branding, Logo design, Package Design, Visual language

Design team: Nadav Shtreimer

Zest is an urban deli located in the posh northern district of tel aviv.

Interior Design: Naama Zohar

Photography: Nadav Peket Photography

Branding, Logo design, Package design, Website, Art Direction

Design and art-direction team: Nadav Shtreimer, Michal Suday

Verival is an organic food manufacturer, based in Tyrol, Austria. Using only premium quality ingredients, verival aims to develop nutritionally balanced recipes that not only taste great but are also beneficial to your health.  At the same time, they strive to connect organic farmers with breakfast lovers. Their products range includes mueslis, granolas, cereals, wafers, nut mixes, porridges, sauces, and much more.

In our design, we wanted to capture the essence of Austrian and Tyrollean agriculture, to convey the rusticity of the surrounding fields and organic farms where Verival's raw ingredients are grown.  We also tried to present a lifestyle option for those who wish to eat nutritious and healthy foods but don't want to compromise on taste.  

Our main mission was to put Tyroll on the supermarket shelves.

Photography: Yasmin & Arye photographers  Styling: Nurit Kariv

Branding, Logo design, Visual language

Design team: Tamar Htzofe

Tori, meaning "gate" in Japanese, is a new chain of asian restaurants. the new concept we've created for tori, transforms the restaurant into a Japanese garden. the visual language we've created combines different natural elements from the asian world.

Branding, Logo design, Visual language, Art Direction

Design team: Michal Suday, Nadav Shtreimer

Branding and packaging for vivino, a chain of italian restaurants, redesigned under the new concept of celebrating  Italy in an authentic italian style.

Interior design: Eti Denntes

Photography: Daniel Layla

Styling:  Noa Kanarek

Original logo by Almog Dvir

Branding, Package design

Design and art-direction team: Orly Dahbash, Michal Suday

Package design for Neot Semadar, a collective village (Kibutz) located in the Arava dessert in southern Israel. all products are organic and hand made in the Dessert.  

Branding, Logo design, Package design, Interior graphic branding

Design team: Nadav Shtreimer

Greg café chain was established in 1994 and currently operates 90 branches nationally. The chain decided to rebrand as a response to an increase in competition and a decrease in brand relevance.

The previous brand was designed when the chain was not yet established and still small. Therefore, our challenge was to create a brand story and visual concept for an existing chain that will allow us to differentiate Greg from other café chains.

The first step was to remove the brand statement “very café”. Customer surveys indicated the statement was confusing and unclear. We changed it to the simple “Café Greg”.

The new visual language tells a story of colonialism and exotic places. It creates an experience of travel in worlds of coffee and local food. This eclecticism is also conveyed through the integration of images from distant and fantastic locations with a contemporary typography that express different messages.

The design concept is based on the chain’s three points of strength:

International coffee brew: the Greg house coffee brew mixes coffee beans imported from a number of countries.

Eclectic cuisine: Greg’s menu offers a wide variety of dishes drawing on different national traditions, from Asian Dim Sum, to Swiss gratin and Italian pizza. Greg is not only a café but a restaurant serving many types of food.

Greg breakfast: the breakfast was rated first in customer surveys and is considered one of the chain’s main attractions.

As part of the branding process we worked together with Eti Dentes studio on the new interior design. The branches are designed as contemporary urban lofts (reaching up to 400 sq.m.) with bare concrete walls, exposed building bricks and dark floors.

The branches’ interior design is created from a range of graphic elements supported by unique production methods, such as printing on birch plates, bright perspex, canvasses and light boxes, as well as three dimensional typography which underwent a special manual aging process. These elements were hung in each branch according to precise instructions to create a play of raised and sunk surfaces, light and shade, and different textures.

Interior Design: Eti Dentes / Rust Architects

photography: Dan Peretz

illustration: Einav Vaisman

Branding, Logo design, Packaging

Design team: Michal Suday, Hagar Erez

Cafe Castel is a small coffee shop located in an iconic movie ticket selling booth.  We wanted to highlight the historic location and draw inspiration from cinema of the past.  The graphic language draws on visual and graphic elements as well as quotations from old movies.  

Branding, Logo design, Packaging, Creative management

Design team: Michal Suday, Orly Dahbash

Teva Deli is one of the largest vegan food brands in israel. the design brings the approach of good, healthy, appetizing foods into the vegan category, with great and delicious products that are plant based. including hamburgers, meat-like foods, and other delicatessens from the israeli kitchen.

Photography and Styling : Yasmin and Arye

Styling: Amit Farber

Branding, Logo, Marketing Materials, Presentations, APP Design

design team: Michal Suday, Orly Dahbash, Roni Hefetz

Parqueteam imports, manufactures and installs flooring and coverings for the entire home in stone, wood, and resin.  It is recognized as a pioneer in importing reclaimed materials and specializes in the installation of exclusive Resina italiana coverings.

We designed a graphic language inspired by the assembly and disassembly of shapes--the essence of the PARQUETEAM company.  The different patterns and grids convey, in a modern and elegant way, the diverse professional and artistic parts of the company's work.

Branding, Naming, Logo design, Package design, Website, Book Design

Design team: Orly Dahbash, Michal Suday

Greco is a Greek restaurant and ouzo bar in Tel Aviv, known for its authentic Greek cuisine and boisterous atmosphere.  

The project included branding, naming, logo design, and website as well as a cook book of the restaurant's recipes.

The design concept was to capture the feel of the Greek mediterranean islands, by playing with blue and white colors, Greek tile patterns, and typography that's reminiscent of Greek letters.  

GRECO Greek Kitchen Book - the book that brings the traditional and updated dishes from the greek islands, with a contemporary touch. along with stories about the people and the places they came from.

http://book.greco.co.il/wp-content/uploads/book/index.html

Interior Design: Dan Troim 

Photography: Dan Peretz, Boaz Lavi

Styling: Nurit Kariv

Photography in greece: Zviki Eshet

Branding, Logo design, Package Design, Art direction

Design team: Michal Suday, Tamar Hzofe

The Good Spirulina is the biggest spirulina farm in the middle east, located in the north of israel. the brand has a variety of products made from spirulina. the design supports the the concept that spirulina should be a part of your daily nutrition.

Photography: Daniel Shecter

styling: Nurit Kariv

Branding, Logo design, Package design, Art Direction

Design team: Michal Suday, Orly Dahbash

Florentin is a Dutch brand of organic Mediterranean salads and dips that targets the European market. Our task for the brand design was to create an authentic and tempting experience of quality products that can be naturally integrated into European cuisine without using additives or preservatives.

In the package design we chose a strong and dominant color scheme that combines the Mediterranean turquoise with photographs of the dishes. The visual language is inspired by local scenery, Mediterranean cuisine, purity, fresh produce and high quality.

Photography: Yasmin & Arye photographers  Styling: Nurit Kariv

Branding, Logo design, Package design, Interior graphic

Design team: Nadav Shtreimer

Takeat is an urban take-away coffee house, offering organic coffee and freshly prepared food.  Located in the center of Tel Aviv, in the vicinity of many office buildings, it targets office workers and neighborhood residents looking for a quick, healthy and affordable meal.    

Interior design: Eti Dentes

Design Concept, Package design, Logo design

Design team: Michal Suday, Naama Dafna

Della Villa is a series of quality dry food products imported from Italy, including pasta, wine and olive oil. The products are sold in the Fox Home chain store for home accessories. The design for this series combines the classical Italian tradition with a contemporary touch, using typographical messages in Italian.

The use of black and white creates a continuity between the brand’s food products and the home accessories sold by the chain, contributing to a homogeneous shopping experience.

Branding, Logo design, Packaging

Design team: Nadav Shtreimer

Choice is a new brand of ice cream bars,through an upbeat and contemporary visual language.  featuring a variety of product lines.  

Branding, Logo design, Package design

Design team: Michal Suday, Nadav Shtreimer

Sucrazit is one of israel's most well-established brands, dating back to the 1940's, Sucrazit offers a variety of artificial sweeteners in a wide range of products.

The old design was outdated, failing to represent the current company's innovation, and needed a serious upgrade. During the design process we decided to give the brand a face lift and position it within the lifestyle category - keeping in mind that the highly innovative products are based on extensive research and development. 

Our strategy was to divide the brand into 3 main groups ( for each type of sweetener ). We gave the whole brand one strong design grid, that would change according to each sweetener ( varying in color and image ).

Photography: Dan Peretz

Styling: Rotem Nir

Branding, Package Design, Art Direction

Design team: Nadav Shtreimer, Michal Suday

total rebranding and package design for taf toys toy company, telling a new story of toys for easier parenting.

Photography: Studio Yasmin and Arye / Studio Zooz

original logo design: Shai Hayoun

Branding, Logo design, Creative management, Website design

Design team: Orly Dahbash, Michal Suday, Nadav Shtreimer

The Ayala Bar fashion jewelry studio was established back in 1990. The jewellery is hand-made and sold around the world with great success.

The new brand concept brings the brand to a more fashionable contemporary environment and includes eclectic touches from various ethnicities and cultures, unique materials and fabric textures which characterize Ayala Bar’s jewelry. The graphic language emphasizes individuality and femininity.

Each season we produced a unique collection catalogue around a different concept that was distributed to sale points throughout the world.

website: www.ayalabar.com

Fashion photography: Yanai Yechiel / Michael Topyol

Web: Haim Agami

Branding, Logo design,  Graphic package

Design team: Nadav Shtreimer, Michal Suday

Yankee and Fee is an Austrian brand of organic breakfast cereals for kids.

The Austria-based company, asked us to create a breakfast cereal brand that both targets kids and represents the local surroundings and culture.  

We came up with a brand story about an Austrian brother and sister who reside in the Tyrol Alps and live in their own imaginary world of giant cereal bowls and mountains covered with milk and dotted with cereal flakes.  With imagery that depicts nature and outdoor activity, we conveyed the brand's message of being organic, low-sugar, and healthier.   

Photography and styling: Yasmin and Arye photographers

Illustration: Einat Tzarfati

Branding, Logo design, Visual language, Packaging

Design team: Michal Suday, Nadav Barkan

Brand design for Laboratorio Di Pasta restaurant, positioned in the boutique fast food category. We were asked to create a visual identity which combines Italian quality with a fast food experience.

In creating the brand's visual identity we attempted to express the value of the “laboratory” by creating a unique visual language which encourages visitors to experiment and compose their own personal dish.

The language is composed of photographic and typographic codes which create a new track through the restaurant space. The slogan we developed – Take it fast, eat is slow – conveys the union of fast food speed and a high quality product ( pasta imported from Italy ).

Interior Design: Eti Dentes

Branding, Creative support, Advertising campaign

Design team: Nadav Shtreimer, Orly Dahbash

Haahim ( The Brothers ) is a contemporary restaurant and bar inspired by traditional grill bars. The design concept takes the popular grill-bar environment and gives it an urban twist, which appeals to the tastes and preferences of the sophisticated Tel Aviv diners.

Photography: Michael Topyol

styling: Shiran Kedar

Branding, Logo design

Design team: Orly Dahbash, Michal Suday

Yaffo Tel Aviv is a high-end restaurant by the well known Israeli chef, Haim Cohen.  The concept of the restaurant is to bring together chef Cohen's two worlds: his home and roots in Jaffa ( "Yaffo" in Hebrew) and his successful, upscale restaurant kitchens in Tel Aviv.  In our design we tried to reflect this combination between the simple and the sophisticated, the home-made and the gourmet.  

Interior design: Baranowitz Kronenberg

Branding, Logo design, Package design

Design team: Michal Suday, Orly Dahbash, Nadav Shtreimer

Yakov’s is a family-run dairy farm that produces a range of high-quality, expertly-made cheeses and yogurts. 

We were asked to rebrand Yakov’s and help it penetrate the large retail chains and become a well-known brand.  Their packaging at the time did not reflect the uniqueness and quality of their product.  Our design concept was inspired by our visits to the farm and acquaintance with the family, headed by a hard-working and dedicated father. We wanted to stay away from clichéd imagery of nature, mountains, and valleys and instead focus on the family and its farm.  Our challenge was to tell their story while creating visual language that stands out on the supermarket shelves.  We introduced graphic elements that are contemporary, unique, and powerful: brown as the dominant color and a checkered shirt, referencing the “uniform” of Israeli farmers.  We also created visual marks that clearly distinguish each type of product while maintaining a unified look and feel.  

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As part of Jacobs Dairy’s brand development we were asked to create a special recipe book for the Shavuot holiday to be used as a give-away for customers.

We partnered with 17 chefs who use Jacobs Dairy products in their restaurant kitchens and asked them to contribute a personal recipe to the book. The underlying idea was to share with customers the favorite recipes of chefs from well-known restaurants. The design emphasized the rural atmosphere and freshness of the products within a visual language of a personal recipe collection interspersed with photographs and illustrations.

Photography: Daniel Layla /  Yasmin And Arye photographers

Styling: Amit Farber

Branding, Logo design, Catalogue

Design team: Michal Suday, Hagar Erez

Corner Market is an urban real estate project located in Tel Aviv's Levinsky Market.  We designed Corner Market's book, which features the apartments for sale, highlights their design and serves as a key selling tool. The book is distinctly urban, drawing inspiration from the energy of the city and the atmosphere of the Levinsky Market.  

website: http://inhouse-tlv.com/projects.html

Photography: Dan Peretz

Branding, Logo design, Packaging

Design team: Nadav Shtreimer

For the summer of 2016, we were requested by the Feldman company, to design a breakthrough series of ice-coffee popsicles.

During the design process we created packaging that would convey the freshness and great tasting coffee beans inside the popsicles while remaining authentic and appealing. 

 Catalogue design

Design team: Michal Suday, Nadav Barkan,

Orly Dahbash, Roni Hefetz

Designing the catalogue for Keter Gardening required breaking existing design codes and willing to look at the products from a fresh perspective as belonging to an ecological trend and representing design and technological innovation. We tried to put these subjects center-stage in the catalogue.

We built a distinct world of content for each of the categories in the catalogue. Every category received adequate space for explanations on the practical and technical advantages of each product. Using silk printing on recycled paper we managed to express natural simplicity together with sophistication in design. We used photography to tie the catalogue to the world of fashion and lifestyle.

Catalogue design for Keter Rattan products. The catalogue presents the Rattan series of house & garden furniture by Keter.

The concept focused on the versatility of the products, which enables them to fit well in various environments, from rural settings  to offices to urban home interiors. The catalogue presents the products in different environments and shows how they can help create a variety of atmospheres and suit various lifestyles.  

Photography: Daniel Layla / Yasin & Arye / Amit Geron

 Styling: Hila Weiss

Logo design, Package design, Signage

Design team: Nadav Shtreimer, Michal Suday

In 2014 we were asked by Fox Home store chain to create a brand bringing together the chain’s values with those of the Chef Haim Cohen – quality, accessibility, design and delight. The brand name “Haim Cohen” brings an added value: authenticity - Israeli with global connections and influences, accessibility - quality and price that are suitable for anyone, design - beauty, quality, fun products (not limited to professionals), delight - the experience of cooking, encountering flavours and aromas.

The brand offers a product line chosen by the chef and marketed under his name. The products chosen for the brand are taken from the culinary worlds associated with Haim Cohen.

The brand infuses a local flavour, culinary expertise, and a popular approach into a brand language that is unique and well-differentiated within the store space, creating a platform for additional connections and combinations with other products in the store.

During the design process we decided to present Haim Cohen in the simple and clean place from which he develops his culinary creations but also present the uncompromising quality of the series. We used craft paper, a material that conveys the values of simplicity and everyday life on the one hand, and high quality on the other. The design utilizes black color which underlines the message of professionalism, with color strips for differentiation and highlights.

Branding, Logo design, Package design

Design team: Michal Suday, Maya Avni

Vanilla Sticks is a culinary establishment well-known to residents of the city of Afula and its surroundings. The café and bakery were rebranded and redesigned to express the high quality of its products.

The design concept is based on elements taken from European bakeries, using traditional baking and kitchen utensils with a nostalgic color scheme. The new visual identity was implemented in the design of containers for cakes and cookies of different sizes, shopping bags, etc.

Branding, Logo design, Package design

Design team: Michal Suday, Maya Avni

Kibbutz Magal in the Hefer Valley produces a premium olive oil. The entire oil production process is performed at the Kibbutz under strict supervision. The concept behind the new brand is to combine a local Israeli feeling with quality and expertise.

We used hand-drawn illustrations to convey a feeling of simplicity, nature and hand-made products, drawing on visual cues from the world of wine labels.

The use of black colour and silver imprints on the bottle creates a sense of quality and luxury, positioning Magal as an expert in the premium olive oil category.

Branding, Logo design, Website

Design team: Michal Suday, Orly Dahbash

Taizu is a new concept restaurant based on chef Yuval Ben Neriah’s personal interpretation of street foods of five countries in South East Asia – India, China, Thailand, Cambodia and Vietnam. The restaurant belongs to the fine casual dining category, offering the highest level of food, design and service in an informal and accessible setting.

Interior Design: Pitzu Kedem and Sigal Baranovich

Branding, Logo design, Package design, interior graphic, signage

Design team: Nadav Shtreimer

Branding the Jaffa Market in the harbor shopping area.

Throughout history, Jaffa harbour was the main hub for merchandise entering or leaving Israel. The history, values and culture of Jaffa and its harbor are expressed in the brand and design of the new Jaffa Market in the harbour.

The inspiration for the brand was taken from the ships laden with merchandise arriving from all over the world to unload their wares in the harbor. This image has led the design concept: capturing a rich and eclectic collection of tastes, colors, cultures and smells in a single space.

interior design: jacob yaniv architects

Design concept, Catalogue Design

Design team: Nadav Shtreimer,  Michal Suday

We were asked to design the catalogue for the 2011 graduates of  the Fashion Track at Shenkar College in line with that year's concept - Craftology: 2011. The catalogue focused on the graduates’ meticulous hand work.

During the design process we created a format that allocates a unique title page to each student, presenting close ups on details from the student’s personal sketch book together with a studio photograph of the final model. The catalogue was printed in a limited edition of 1,000 copies which were sewn by hand.

Models Photography: Ron Kedmi

Branding, Logo design, Package design, Interior Graphics

Design team: Michal Suday, Orly Dahbash

The BIGA ("biga" means sourdough in Italian) chain started out as a small bakery in Kiryat Tivon and has become a well-known establishment in the north of Israel.

The brand values are quality ingredients, meticulous processes and the bakers’ love for their art, which result in a unique flavour. We conveyed the joy of baking and manual handling of the dough through an experiential visual language of illustrations taken from the world of baking and bread making. 

At the same time, it was important to preserve the values of simplicity and good taste and to convey the meticulousness of the baker’s work and his great passion for pastries and baking.

Interior: Eti Dentes / Raanan Stern

Photography: Dan Peretz

Styling: Amit Farber

Branding, Logo design, Package design

Design team: Michal Suday, Maya Avni, Orly Dahbash

Shemo began as a small independent bakery in the north of Israel in 1992. Over the years it evolved into a chain with five branches.

As the business expanded, Shemo needed to update and revamp its brand. The original visual identity became outdated and did not reflect the high quality of the product. The chain also needed additional packaging to support the products and highlight its high quality. The new brand supports different product categories while creating a buying experience of gift-giving and hospitality.

We chose a classical monochromatic color scheme of black, white, silver and grey to allow the products themselves to take center stage. Since the chain sells a wide range of products, the designed packaging materials and containers are modular and can be combined to create different packages (patterns, ribbons and packaging papers).

Photography: Daniel Layla

Styling: Amit Farber

interior design: Eti Dentes

Logo design, Signage, In-store categories design

Design team: Michal Suday, Nadav Barkan

Super-Pharm is one of the best-known Israeli brands, with a national chain of over 120 branches.

We were asked to redesign the logo and visual language which looked tired and outdated, and relate the brand to the world of life-style, health, and personal care while preserving its existing values.

We redesigned the logo, giving the icon and typography a contemporary look by using cleaner and softer lines. We also designed a unique three-dimensional icon which became identified with the chain as a leading image in the brand's signage and marketing communications.

Branding, Logo design, Packaging

Design team: Michal Suday, Nadav Barkan

CAFE NOIR / SEBASTIAN / 4TH FLOORE

In rebranding the Noir group's two restaurants and event space, we tried to convey the experience of bistro and cafe dining.  

Branding, Logo design, Package design, Graphic package for the branches

Design team: Michal Suday, Orly Dahbash

Iceberg is a natural ice-cream chain, The design concept for the brand is based on the slogan “100% low tech,” which expresses the chain's meticulous process of making hand-made, high-quality ice cream, along with its many years of experience in, and love and passion for, the art of making ice cream.  

The visual language is inspired by nostalgic images, such as old-fashioned street signs, record albums, computer discs, simple machines, and basic ingredients, treated with a humorous touch.

Photography: Avi Ganor

Branding, Logo design, Visual language

Design team: Michal Suday, Maya Avni

When working with Asia Monica restaurant we faced the challenge of branding a fusion cuisine which combines two separate worlds: classic Asian dishes with an American-style diner.

In the process it was important for us to emphasize the mixture and eclecticism of flavors, smells, and senses from both worlds. The design was inspired by Asian retro packaging with strong colors, patterns and images from different content domains.

Interior Design: studio mu

Branding, Book Design

Design team: Michal Suday, Efrat Arnon

Manta Ray restaurant is a famous culinary establishment on one of Tel Aviv's beaches.

Designing a recipe book that reviewed the long years of dedicated work by the restaurant’s team entailed numerous challenges.

The book consists of recipes, inspirational photography, stories and illustrations with insights into food, the sea, and the human condition. The optimistic design bridges across, relates and blends the different media, creating a narrative sequence that unfolds along the book’s chapters. The book is enriched by wonderful photography by Avi Ganor and illustrations by Einat Peled.

Book Illustrations: Einat Peled

Book Photography: Avi Ganor

Branding, Logo design, Visual language

Design team: Michal Suday, Naama Dafna

In 2010 we were asked to re-design the Joya chain of restaurants whose visual identity had become tired and outdated. Under the revamped brand “Nova Joya” we created a new logo in sensual red and a visual language inspired by Italian street culture, film posters, Federico Fellini, warmth, nature, food, joy and the Mediterranean sun.

The design combines retro-style design elements with a color scheme that expresses sensuality and desire for life.

Interior design: studio mu

Branding, , Logo design, Packaging

Design Team: Michal Suday, Nadav Barkan

When we were asked to rebrand Soda Stream, the leading manufacturer of carbonated water makers, the brand lacked a clear and unified identity.  We made a strategic decision to turn it into a lifestyle brand and established a distinct and consistent graphic language that conveyed the green values of sustainability and environment friendly practices. 

Photography: Yasmin & Arye photographers

Branding, Logo, Packaging

Design team: Nadav Shtreimer, Roni Hefetz, Michal Suday

Lina is a private label of a wide range of products sold in supermarkets.  The brand was built around a character named "Lina" who selects products from around the globe.  

The design aims to convey the brand's value proposition - quality products at an affordable price.  The graphic language is modular and capable of serving different product categories.  

Package design, Naming

Design team: Michal Suday, Nadav Shtreimer, Naama Dafna

Neviot Sparks is a sparkling water brand by Neviot for restaurants. The brand name “Sparks” is derived from the bubbles in the product, which are associated with the shiny night world of the stars.

The idea behind the bottle’s design is a feeling of a premium product, adding a sense of luxury and festivity to the dining experience.

The visual language is minimalist and encompasses the whole bottle, contributing to the impression of a continuous flow.

* Winner of the Itzhak Kaduri Award for Excellence in Design

Branding, Logo design, Packaging

Design team: Tamar Hatzofr

Coffee Time is a chain of coffee booths and small coffee shops located in universities, hospitals and other public establishments, our design concept for the brand was to create a fun and fast experience for fast coffee to go experience.

Interior Design: Dana Shaked

Branding, Naming, Logo design, Packaging

Design team: Roni Hefetz, Michal Suday

Jello is a colorful and youthful brand of eye glasses with a focus on value.  The affordable, multicolored glasses are made of a rubber-like material and sold in two-packs-giving customers the option of owning multiple pairs of glasses to match different moods and occasions.  

The colorful design conveys the brand's values of energy, enthusiasm and happiness.

Branding, Logo design

Design team: Orly Dahbash

KL Power House is a pilates studio, featuring state of the art equipment and offering classical pilates, mat pilates, and clinical (rehabilitative) pilates.  

The studio was founded by Keren Leibovitch, the Israeli Paralympic champion in swimming, whose rehabilitation involved clinical pilates training.

In our design, we tried to convey an experience of empowerment, of gaining strength, both mental and physical, through working out.  

Photography: Daniel Layla

Branding, Logo design, Packaging

Design team: Michal Suday

DaDa is a fresh coffee roasting brand that sells directly to coffee shops and cafes and specializes in optimizing preservation of freshness.  

Branding, Logo Design, Packaging

Design team: Nadav Shtreimer

Al Namroud is a well-known Arak brand. In 2010 we were asked to redesign the brand to express the product’s quality and expertise. The change focused on upgrading the brand’s typography and color scheme, turning it into a well differentiated and unique brand within its category.

Fairuz is a top-quality Arak made of fresh anis-seed, hand-made in Moshav Goren according to traditional processes. The name Fairuz is taken as inspiration from the famous Lebanese singer. During the design processes we chose a distinctive glass bottle with a typographic logo in Arabic in shades of strong turquoise that convey the fresh mint and anis seeds used in the production of the liqueur.

Branding, Logo design, Packaging, Creative management

Design team: Michal Suday, Orly Dahbash

MEDFOOD is a Dutch brand of organic Mediterranean salads and dips that targets young consumers in the European food market. The design draws inspiration from the simple ingredients and energy of the Mediterranean kitchen and tries to convey a youthful, easy, everyday mindset.

Photography and Styling : Yael Hann

Branding, Logo, Packaging

Design team: Michal Suday, Naama Dafna

Mojo is a Japanese restaurant in Tel Aviv.  

A main design motif was planting the brand logo and tagline in Japanese newspapers, referencing seafood being wrapped in newspapers at a Japanese market, while conveying the experience of dining at a contemporary Tel Aviv restaurant   

Branding, Logo, Packaging

design team: Michal Suday, Vered Shapira

Arad is a skin care brand that using unique minerals from the Dead Sea.  

In our design we aimed to convey the sense of a high-quality, scientifically-based product while referencing the unique place in which in it is made.  The design incorporates the colors and topography of the dead sea and the surrounding Judaean desert and uses ancient Nabataean coins as graphic elements.  

Branding, Logo design, Package design

Design team: Michal Suday, Nadav Shtreimer,  Orly Dahbash

Dr. Fischer is a well-established body and skin care brand, offering a wide range of products.  

Our design emphasizes the company's scientific, clinical and innovative capabilities, while conveying an experience of lavish pampering.  We also tried to create a visual and graphic language that could provide a platform for a wide variety of products.  

Branding, Logo

design team: Nadav Shtreimer, Roni Hefetz, Michal Suday

Lupo is a youthful and contemporary eyewear brand, targeting kids and young people.  

To communicate the brand's youthful spirit, we came up with the slogan "Release Your Lupo", used dynamic imagery and created design elements that convey a modern fashion vibe.  

Photography: Guy Kushi and Yariv Fine

Branding, Logo design, Website

Design team: Orly Dahbash, Nadav Shtreimer

INHOUSE is a youthful and creative real estate company, specializing in developing unique residential projects that aim to create a European living experience in Tel Aviv.  

In designing the company's graphic language, logo and website, we tried to represent Tel Aviv chic by using clean and modern shapes and lines and photographs that capture the vibrancy and sophistication of urban life.  

website: www.inhouse-tlv.com

Branding, Logo design, Packaging

Design team: Michal Suday, Orly Dahbash

Shemen is one of the oldest and most popular oil brands in Israel.

The project involved a full rebrand for all product groups.  

We created a modular graphic language that could be made to work for the different groups of products.  One of the leading design themes was the use of different seeds and the round movement of oil drops.  

Photography: Yasmin & Arye photographers

Branding, Logo design, Package design

Design team: Michal Suday, Nadav Barkan

Sandwich Bar Carmel is a national chain of fresh quality sandwich bars. The chain started out as an iconic sandwich shop in Haifa and required a comprehensive re-brand before embarking on a national expansion.

The design concept focuses on the fresh preparation of Sandwich Bar’s salads and sandwiches, as well as a fun, light-hearted experience. The new logo turns the chef into the iconic image of the chain. The visual language conveys fun, speed and fresh produce.

Raven sport was established 28 years ago and started as a production factory of different brands. After a few years, it was decided to open The brand as a local one that produces exclusively in Israel.

Raven combines high quality fabrics Imported from Brazil and Italy that are sweat repellent and with a Wide stretching options without creating transparency suitble for women and girls in sports and aerobics.

The clothes are suitable for a wide range of women between sizes XS And up to XXL. When each design is specifically tailored to the curves of Israeli women, and each dimension was adapted to the Israeli female body Combined with maximum support and toning.

The Graphic direction we chose expresses an intimate and warm experience of self-acceptance, a desire to improve and enjoy a fun and pampering sports experience,

The photographic language combines sportiness with a shared experience of fitness training together In a fun colorful environment.

The graphic language is minimalist and chic with an international look and celebrates femininity.

The new Raven is a contemporary sports brand, Powerful, feminine and human.

A professional and reliable brand with quality products And unique, talking about female empowerment And internal acceptance.

Raven allows you to be the best version of yourself.

In the branding process we created a contemporary and updated graphic language for Raven, a photographic language that enhances femininity, and an iconographic language that expresses the qualities of the various fabrics and products. The branding language expresses boldness, innovation, and contemporaneity.